Business Brief Business Brief Client Project Name Date DD slash MM slash YYYY Project Category Creative Experience Project Category Digital Strategist IT & System Development Creative Experience Project OverviewClient ContactsName(Required) Email(Required) Phone(Required) Creative ExperienceCreative Experience Project Branding Social Media Management Video Production Other ProjectPurpose | Why?Oportunity | Ultimate Impact?Message | What are we trying to say?ObjectiveWhat does the project work to achieve? Creative / Design elementsWhat are the fundamental creative/design component of the project (i.e. style guider, look and feel, specific printed pieces)?Target AudienceProject Target | Who are we trying to reach?Desired Reaction | What actions do you wish your market to take?Competitive AnalysisReferences | Research, inspiration, and styles within similar industries and otherThe Takeaway | What is the key idea to be remembered?Project Timeline Important Dates | DeadlinesBudgetAmount Notes Comments & ApprovalComments Digital StrategistDigital Strategist Project Google Ads Facebook & IG Ads Tiktok Ads Other ProjectPurpose | Why?Opportunity | Ultimate Impact?ElementsWhat are the fundamental components of the project?ObjectiveWhat does the project work to achieve?Target AudienceProject Target | Who are we trying to reachBrand Target | Who does the brand speak to?AttitudeBrand Personality | What characteristics define the brand?MessageThe Takeaway | What is the key idea to be remembered?Tagline | Copy, Keywords, or themeComments IT & System DevelopmentIT & System Development Project Website System Maintenance Other Project Detail ConceptCopywriteAbout UsServiceContactServiceAlamat Website ( jika ada) Link Google Drive Konten (Logo, Images, banner, Detail product dan asset asset lainnya) Uraian Desain website/system yang diinginkan)Link Theme Comments